AI at Scale
Global AI program leadership across governance, compliance, enablement, adoption, and agentic AI. Focused on useful use cases and responsible democratization.
AI • Digital Workplace • Technology Operating Models
Making technology feel human, useful, and ready to scale.
I lead AI, digital workplace, and operating model transformation for organizations ready to work differently. My work sits where strategy, communication, governance, and adoption have to become one.
I help global organizations move from ambition to adoption: building the structures, stories, and digital experiences that make AI and technology change work in real life.
The Work I Lead
From AI policy to everyday behavior.
The real work is not launching tools. It is changing how decisions are made, how people collaborate, and how technology creates measurable value.
Digital Experience
Collaboration platforms, employee experience, service orchestration, laptops, support, and adoption programs that help people work better.
Operating Models
Product-based technology models, Agile governance, portfolio leadership, partner management, and performance rhythms that help technology functions scale.
Trusted By
Experience across global brands, scale-ups, and public-impact organizations.
Versuni
Consumer goods technology
6,500 employees
Enterprise
Royal Philips
Health technology
70,000+ employees
Enterprise
Pon
Mobility and services
12,000+ employees
Enterprise
NextNovate
Cloud technology
15+ employees
Scale-up
PWN
Water utility
500+ employees
Public utility
Dance4Life
Social impact
20+ employees
Charity
Qlouder
Digital workplace technology
30+ employees
Scale-up
LeasePlan
Mobility and leasing
6,000+ employees
Enterprise
Randstad Group Netherlands
HR services
4,000+ employees
Enterprise
Jeugdbescherming regio Amsterdam
Youth protection
300+ employees
Public impact
Proof of Scale
Executive work, grounded in adoption.
Selected Transformations
I make complex change understandable enough to move.
AI, digital workplace, and technology operating model leadership
Leading AI, digital workplace, technology communications, Agile transformation, and operating model evolution as part of the technology leadership team after the carve-out from Royal Philips.
Digital change consulting
Led strategic communications, stakeholder engagement, digital workplace adoption, and transformation narratives across large and complex organizations.
Leadership Profile
Strong leadership does not need to become distant.
My leadership style is collaborative, inclusive, optimistic, and accountable. I like ambitious transformations, but I care just as much about whether people understand the story, feel invited into the change, and can see how their work gets better.
Zircon described the combination of emotional intelligence, strategic risk-taking, coaching, and innovation as relatively uncommon at senior leadership levels. Recent Gallup results recognized strong employee engagement leadership, consistently scoring significantly above benchmark.
"AI leadership is not about sounding futuristic. It is about making new capabilities useful, governed, and adopted by real people doing real work."
Beyond The Role
Curious by default. Pragmatic when it matters.
I am energized by technology, change management, inclusion and diversity, strength training, and escape rooms. That mix probably says enough: I like systems, people, momentum, and the occasional locked door with a clock running.
Contact